PR and Communications Packages

PR is most effective when carried out in a sustained manner over a period of time, which is why we prefer to work with clients over an initial 12 month period on a retainer basis.  We have three comprehensive offerings, depending on the level of visibility and investment appropriate for your organisation. While our main drive is publicity, we also get involved in your other communication channels such as newsletters and social media to ensure alignment.

Corporate

 

This offering suits larger companies with larger footprints. Here, we aim to achieve media coverage on a daily basis for your brand.

 

  • Developing a PR plan that includes a content calendar

  • Developing and writing a library of media releases/thought pieces

  • Developing a distribution list of up to 25 members of the media (print, broadcast and online), depending on the subject.

  • Developing a short pitch for each

  • Sending each release up to an unlimited number of members of the media, depending on the subject. Your story may be good enough to target an exclusive in a high profile newspaper, site or magazine, in which case we might stop there, or wait until the exclusive appears before sending it out further.

  • Following up with the media up to 3 times to secure coverage

  • Setting up any resultant interviews as appropriate

  • Proactively generate two further opportunities to comment a month

  • Once a month, we will assist you with developing a special PR ‘boost’ as part of the overall campaign that can be used to generate extra publicity.  This could be around an event you are having, a new product or service, a new range or line, or a company milestone or other special date that we can leverage to gain visibility.

  • Assist you with crisis management and communications

  • We will also assist you in using the content and publicity we generate for your social and other communication channels.

  • We will hold status meetings with you every two weeks to brainstorm ideas and monitor progress.

  • This package will allow you to send up to 6 people to our monthly workshops (in development).

 

Cost:  R50,000 plus VAT and up, depending on the size of your company, the number of spokesmen, your need (or not) for a social media component and your potential for publicity. 

Classic

 

Our Classic offering allows us to gain more visibility for your company.  Our target here is to achieve publicity on average a couple of times a week. This is achieved by:

 

  • Developing a PR plan that includes a content calendar

  • Developing and writing weekly media releases/thought pieces

  • Developing a distribution list of up to 20 members of the media (print, broadcast and online), depending on the subject.

  • Developing a short pitch for each

  • Sending each release to up to 20 members of the media, depending on the subject. Your story may be good enough to target an exclusive in a high profile newspaper, site or magazine, in which case we might stop there, or wait until the exclusive appears before sending it out further.

  • Following up with the media up to 3 times to secure coverage

  • Setting up any resultant interviews as appropriate

  • Once a quarter, we will assist you with developing a special PR ‘boost’ as part of the overall campaign that can be used to generate extra publicity.  This could be around an event you are having, a new product or service, a new range or line, or a company milestone or other special date that we can leverage to gain visibility.

  • Assist you with crisis management and communications

  • We will also assist you in using the content and publicity we generate for your social and other communication channels.

  • We will hold status meetings with you every three weeks to brainstorm ideas and monitor progress.

  • This package allows you to send up to 4 people to our monthly workshops (in development).

 

While our aim is to drive publicity with traction, we find that as the year unfolds, we gain momentum and our clients end up with much more than this.  It is about being active on an ongoing basis, letting the media know you are there, and sparking their interest in what you have to offer and say.

 

Cost: R26,000 plus VAT

Core

 

With our Core offering, we aim to get you into the media a couple of times a month.  We achieve this by:

 

  • Developing a PR plan that includes a content calendar

  • Developing and writing a couple of media releases/thought pieces a month

  • Developing a distribution list of up to 15 members of the media (print, broadcast and online, depending on the subject.

  • Developing a short pitch for each

  • Sending each release to up to 15 members of the media, depending on the subject. Your story may be good enough for an exclusive in a high profile newspaper, site or magazine, in which case we might stop there.

  • Follow up with the media up to 3 times to secure coverage

  • Set up any resultant interviews as appropriate

  • Twice a year, we will assist you with developing a special PR ‘boost’ as part of the campaign that can be used to generate extra publicity.  This could be around an event you are having, a new product or service, a new range or line, or a company milestone or other special date that we can leverage to gain visibility.

  • We will also assist you in using the content and publicity we generate for your social and other communication channels.

  • We will hold monthly status meetings with you to brainstorm ideas and monitor progress.

  • This package entitles you to send 2 people to our monthly workshops (in development).

 

While our aim is to achieve consistent publicity a couple of times a month, we find that as the year unfolds, we gain momentum and our clients end up with more than this.  It is about being active on an ongoing basis, letting the media know you are there, and sparking their interest in what you have to offer and say.

 

Cost: R12,000 plus VAT

Add-ons

 

In addition to our retainer packages, we offer a set of add-ons that can be accessed either on a once-off basis or an ongoing basis.  These are priced separately depending on requirements.

 

Content

 

Over and above publicity you might need help with developing a range of content for internal and client audiences.  You might be a closed medical aid scheme, for example, with a need to constantly reach members with informative content. Using our writing and story skills, we can help you develop informative content.

This package includes:

 

  • Develop content pillars in line with your key marketing messages

  • Create and curate written content

  • Develop content calendar

  • Blog posts

  • Tweet decks

  • Facebook and LinkedIn posts

  • Newsletter content

  • Curate and assist you with developing visual content such as infographics, videos, etc.

 

Conversation

 

Too many companies still consider social media as simply another channel through which to broadcast their company news and talk about themselves.  The essence of the social media phenomenon, however, is conversation.  It is an easy way for you to talk to your customers and, more importantly, to listen to what they have to say. With this package, we will:

 

  • Create and manage social media platforms

  • Share key messages, content, and media

  • Grow and develop you online community

  • Target current and potential clients and community while developing sales leads

Photographic Shoot

 

If you need media-ready photographs of your spokesmen, or you’re having a special event, we can set up photographic shoots.  We will select and brief photographer, assist with directing the shoot and selecting photographs, and distribute photographs to the media as appropriate.

 

Media Monitoring

 

We employ the services of a range of media monitoring companies to ensure that all your coverage is picked up and evaluated.  We will assist you to select the right company for you, and will either set up a contract with them ourselves on your behalf (in which case we add 5%) or you can contract directly with them.

 

Workshops

 

As part of a value-add to clients, we run monthly workshops to assist you, your staff and spokesmen to grow their knowledge and understanding of the world of PR.  Each retainer client is entitled to send delegates for free, as follows:

 

  • Corporate clients – up to 6 delegates per workshop

  • Classic clients – up to 4 delegates per workshop

  • Core clients – up to 2 delegates per workshop